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Marketing Plan Primer


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Virtuoso Marketing



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Structure of the Marketing Plan

  • Summarize the plan

  • Show the need

  • Describe your target market segment & customer profile

  • Provide industry analysis; describe trends

  • Provide market analysis and the market share you are planning to capture

  • Describe your solution (product/service; price)

  • Explain your delivery method (promotion; distribution; people responsible)

  • Describe you competition and how you are planning to succeed against them  >>>

Surprise To Win: 3 Strategies Download PowerPoint presentation, pdf e-book

Blue Ocean vs. Red Ocean Strategy

Benefit from Your Competitors

A marketing plan is typically designed to establish a framework for management to use as they pursue the marketing and sales objectives. It should be built on the results of your market research, customer insight, and the specific Value Proposition of your product or service.

Great Slogan: WOW Principle and 7 Features

Social Media Marketing: 10 Tips

Empathetic Marketing

Emotional Marketing

Sell Benefits

Selling Is Problem Solving

In general, a marketing plan is a shorter form of a business plan that has a limited scope and marketing emphasis.



Similar to any other business document, it is not only important for the marketing plan to have the right content, but it must also be presented in a way that is informative and maintains the reader's interest.

Customer Success 360 Download PowerPoint presentation, pdf e-book

Customer Care

Customer Value Creation: Yin-Yang Strategies Download PowerPoint presentation, pdf e-book

Creating Sustainable Profits: 9 Questions To Answer

Create Customer Value: 10 Lessons from Konosuke Matsushita

Differentiation Strategies

The Essential Contents of a Marketing Plan

Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can't do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget... More


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Peter Drucker advice

There is only one valid definition of business purpose: to create a customer >>>

Peter Drucker

Thought Leader

Akio Morita advice quotes Sony

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.

Akio Morita