1

Believe in your vision and your business; commit to it

If you – and your people – love what you do, you'll try to do it the best you possibly can.

2

Define shared values and let values rule

As Steve Jobs put it, "The only thing that works is management by values. Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about."

3

Build and synergize corporate capabilities

Corporate capabilities is the basis of your sustainable competitive advantage that will help your business achieve its vision. Focus on distinctive capabilities that cannot be reproduced by your competitors.

4

Focus on and care about your customer

Create a customer-centric business model, stay close to your customers, listen to them and partner with them to create superior customer value.

5

Create a winning organization

Cultivate leaders. Create hot teams, inspire, energize, and empower employees. Create an adaptive organization. Build a growth culture. Search for synergies. Leverage diversity.

6

Reinvent your business continually

Work on your business. Set stretch goals. Search for new opportunities. Facilitate cross-pollination of ideas. Make brainstorming a religion.