A company of self-reliant "owners" sounds great in
theory, but it can be chaos if the goals aren't clear to all.
Mobilize your people around a singe goal.
All
of our
experimenting and
questioning and
learning is
done in pursuit of one goal: finding the next frontier of
value that we can
create for our
customers.
At Dell, it's worked for us
because we came up with a consistent
strategy and well-articulated
objectives.