At General Electric (GE)
the corporate vision is 'We bring good things to life'.
The corporate success depends on
vision articulated by the
top management. For a vision to have any impact of the employees of
an organization it has to be conveyed in a dramatic and enduring way. The
most effective visions are those that inspire, usually asking employees for
the best, the most or the greatest. Make sure you keep
stretch in your
vision, communicate it constantly, and keep linking the events of today to
your vision, underscoring the relationship between the two.
In one of his first speeches as CEO,
explained that he was not going to lay out an "all-inclusive" grand strategy
or step-by-step agenda for the company. Instead, he was going to
articulate a vision
and a few clear goals for the company. He has always felt that
leaders are visionaries. They do not get caught up in the minutiae or obsess
over every detail, but instead
others to execute on that vision.
Welch, there are several reasons why it is better to lay out a general
vision and not an exact blueprint.
It is the leader's responsibility to come up with the vision. Once the
vision was communicated, it is up to the team to
turn this vision into a reality.
A leader who spends too much time on the details is likely overmanaging.
It is much better to give a general direction and empower the team to
figure out the exact route...
25 Lessons from
The Vision of
is "To inspire
and help people and companies create a more
exciting world." >>
Silicon Valley leaders keep stretch in their vision and communicate
purpose and direction consistently and within multiple contexts. They keep
linking the events of today to their vision, underscoring the relationship
between the two keep people
Microsoft's vision is to enable people and
businesses throughout the world to realize their full potential.
Ford Motor Company
vision is 'to become the world's leading consumer company for automotive
products and services'.
Infogrames is a French company producing
entertainment software games for CD-ROD, SEGA and Nintendo consoles etc. The
driven by vision of opportunities, as well as the challenge of turning
them into a reality. At Infogrames, there are a few key people who can
create visions that employees, business partners and investors understand
and find attractive. These
shared visions knit many people in the Inforgames
network together. They are without doubt a major
factor in the organization, pushing the limits of its
and optimizing performance.
The 3M vision: "Achieving Breakthrough
Performance for our Customers, Employees, and Shareholders."
vision of AMD, a global
innovative microprocessor, flash memory and
low-power processor solutions manufacturer, is "A Connected Global