Innovation Process: Diversion and Conversion of Ideas
The process of innovation is a
of search and selection, exploration and synthesis, cycles of divergent
thinking followed by convergence. Divergence, or creative synthesis, is the
interlocking of previously unrelated skills, or matrices of thought.
creation of such intellectual ferment is
– the more options offered, the more likely that an
out-of-the-box perspective will be available for selection. Just hearing
perspective challenges the mindset of others sufficiently that they will
search beyond what initially appears to be an obvious solution. This is a
reason that intellectually
cross-functional teams are more innovative than homogenous functional
As soon as a sufficient choice of innovative
ideas has been generated, a solution –
convergence upon acceptable action –
needs to be defined and agreed upon.
Evaluation of Ideas
Fast idea evaluation
techniques are at the core of the ‘tight’ phase.
Apple’s “10 to 3 to 1″ Design Process
Apple’s strategy for innovation demands that
design ideas to be generated in multitudes. They are all run through a
selection mechanism that kills off the weak and only lets the strongest
ideas rise to the top.
Apple innovators design without restriction 10
mockups of any new feature. Later they whittle that number to three,
spend some time on those three and then finally end up with one strong
solution that integrates the best ideas generated along the way...
12 Rules of Success