Test market your new product, service, pitch, or initiative

Ask market – it never lies

Test Marketing new products: why and how

Test marketing is a method used to assess the response to and the viability of a new product, service, initiative, elevator pitch, or disruptive campaign by introducing it in a limited release before launching it to a wider market.

Example: Donald Trump

Trump starts his transformational change journeys by defrosting the status quo. He sends powerful provocative message out to shock prospects, test the market, observe reactions, discover opportunities, and decide what to do next... More

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Book Title

You can test market the title of your new book, course, webinar or the like. Create three or more possible titles and use them a headlines of your publications or e-mails containing the summary of your product. Analyze the opening rates for each title. Select the one with the highest opening rate.

Test marketing can help you find out if prospects are actually going to buy the product. It can also help you adapt your new product to customer needs or desires.

How to test market an imported product or beta-test an innovative product or service?

First, get a sample or make a prototype. You must let people see it, touch it, feel it, and get an opinion from it.

Market Learning Methods

User Experience

Product Testing Tips

Job Description: Product Strategy

Show It To Prospects

Show the new product to prospects. Let them see it, experience it, feel it, explore it.

Experiential Marketing

Here is a example. When I invented intellectual Innompic Games that turn the Earth to a Planet of Loving Creators, I presented the concept to prospective co-founders. They were impressed, but half-persuaded. What got them persuaded 100%? It was the video-clip of the anthem 'I Have The Difference To Make!" that turned prospects to partners.

Keep Fighting Innompic Games song I Have a Difference To Make

Below are five more ways to get fast market feedback
suggested by Brian Tracy.

1. Determine the Correct Prices

Second is to get accurate prices and delivery dates from your suppliers. If you're going to show the prototype or sample, if a person says how much is it, or how long will it take to get it, be sure that you have the answers.

Pricing

3Bs

Psychology

Price Negotiation (example)

2. Ask a Buyer

Get a buyer's personal opinion. In other words, go to somebody who you will want to buy the product or service and get their personal opinion. Say, would you buy this? And at what price could you sell it? And always call on the individual who makes the buying decisions. Always call on the person who can sign the check.

Successful Seller

Be a Helper

SWOT Marketing

Ice-Breaker Marketing

3. Compare Your Products With Others

Number four, compare your product or service with other products on the market. And be sure to ask this question, "Why would someone buy from you instead of from someone else?" If it's a retail product, try a 1-store test. Go and see if you can't find a store who will carry the product on a limited basis and see how customers respond to it.

Competitive Differentiation

STAND OUT from your Competition

Marketing Slogans

10 Tips

4. Start With a Great Idea

Try to find one customer who will use your product or service. Ross Perot who built one of the most successful businesses in America was able to sell his first customer on paying him in advance for the services that he was going to sell them. With the money that he got in advance, he was able to deliver the services and to prove that they were cost effective.

5. Take It To a Trade Show

A sixth way to test market a product or service is take it to a trade show. Sophisticated buyers go to trade shows and they will tell you rapidly whether or not you have a winner.

Virtuoso Marketing

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The Law of Heart

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ACTION EXERCISES

First, get a sample or prototype of your product or service and show it to as many people as possible, especially to potential buyers. This will give you fast feedback that can be very helpful to you.

Second, look at all of the other competing products or services on the market and be very clear why someone would buy from you rather than continuing to buy from someone else. This can be the most important question you ask and answer.

Rapid Experimentation and Beta Testing

Alpha Testing and Beta Testing in Innovation Management

Beta-Testing a New Product

A Method for Rapid Experimentation

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Digital Marketing

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