Testing and Beta Testing
Alpha testing is done using white box testing
techniques in a lab type environment before a product is made available to
the general public.
The next phase of testing, known as Beta
testing, includes a limited group of users outside of the company...
The Jazz of Innovation
Key To Business Success
Rapid experimentation, learning from feedback,
and making necessary adjustments is the key to business success. You must
overcome procrastination and start moving. There's always too much to do
and too little time... too many opportunities and possibilities with too few
Don't wait for the "right time" to come. The
right time is now!
Don't wait until your product or service is
perfect. Nothing is perfect, everything can and should be improved. The best
way to discover improvement opportunities is to experiment rapidly
with what you have. Obtain market feedback and readjust along the way.
Google is the Internet’s
number one search engine today. What is the reason for their remarkable
success? It’s beta testing and
market learning. They launched a less
than perfect service into the market place to get market feedback.
Feedback is the answer to dominating a market. It also makes great
business sense. Other search engine companies were trying to perfect a
product by themselves separate from their target market as Google was
continuously and rapidly upgrading their original beta version in close
cooperation with customers. They knew that the target market never lies...
in Point Ten3
We invented inspirational
Ten3 Business e-Coach
in 2001 and, by now, have
customers in over 130 countries. Though we understand our target market
well enough, we keep launching every new mini-course as a prototype to test
the market. We start with developing and releasing a free micro-course
to analyze the market feedback. We experiment with everything: content,
creative marketing approaches. Having
discovered the optimum combination of ingredients of success, we create and
launch a full-scale show...
A Method for Rapid Experimentation
Adapted from: Changing Strategic Direction,
The virtuous circle.
Experimentation should be based on a common sense: taking the first
learning from feedback; taking corrective action; taking the next step;
and so on.
The starting point. The starting
point for experimentation is to plan the first actionable step
Develop an initial action plan.
The process could begin with a
listing potential experimental activities. For example, the
could write a short paper outlining the results of an
opportunity-visualization exercise, any proposed initial
and the resources required. The purpose in all this is to gain experience
necessary to support the validity of the opportunity."...
"Quick prototyping is about acting before
you've got the answers, about taking chances, stumbling a little, but then
making it right. Living, moving prototypes can help shape your ideas. When
creating something new to the world, you can't look over your shoulder
to see what your competitors are doing; you have to find another source of
says Tom Kelly1 from
Apply the 80/20 Rule
The 80/20 Principle
states that 80% of your results come from 20% of your efforts and activities
and that the progress means moving resources from low-value to high-value
uses. Look through your list of opportunities and circle the 20% that will
yield 80% of the results you are looking for...