Experimentation:

Opportunity-driven Growth

Rapid Experimentation or Beta Testing

Taking Small Steps in the Opportunity Pursuit to Gradually Build Understanding

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!

"Change starts when someone sees the next step." – William Drayton

Rapid Experimentation Entrepreneurial Creativity Feedback Is Your Elevator To Success Asking Searching Questions Learning SWOT Questions Vadim Kotelnikov Ten3 Business e-Coach Experimentation EXPERIMENTATION: The Virtuous Circle of Experimentation

Rapid Experimentation vs. Rapid Implementation1

  • Rapid implementation indicates projects in which it is known where to go and how to get there

  • Rapid experimentation refers to the innovative projects in which the vision of where to go can be blurry, as can "how to get there".

 

Four Success Factors Relating to Experimentation3

  1. A proven, integrated management team

  2. Experience in start-up management and industry

  3. Ability to maintain focus on key success factors

  4. Appropriate general management and employee incentives

Learning SWOT Questions

  • What went unexpectedly well and why?

  • Are there any new directions to be explored?... More

 

Alpha Testing and Beta Testing

Alpha testing is done using white box testing techniques in a lab type environment before a product is made available to the general public.

The next phase of testing, known as Beta testing, includes a limited group of users outside of the company... More

The Jazz of Innovation

The Key To Business Success

Rapid experimentation, learning from feedback, and making necessary adjustments is the key to business success. You must overcome procrastination and start moving. There's always too much to do and too little time... too many opportunities and possibilities with too few resources.

Don't wait for the "right time" to come. The right time is now!

Don't wait until your product or service is perfect. Nothing is perfect, everything can and should be improved. The best way to discover improvement  opportunities is to experiment rapidly with what you have. Obtain market feedback and readjust along the way.

 Case in Point  Google

 

Google is the Internet’s number one search engine today. What is the reason for their remarkable success? It’s beta testing and market learning. They launched a less than perfect service into the market place to get market feedback. Feedback is the answer to dominating a market. It also makes great business sense. Other search engine companies were trying to perfect a product by themselves separate from their target market as Google was continuously and rapidly upgrading their original beta version in close cooperation with customers. They knew that the target market never lies... More

 Case in Point  Ten3 Business e-Coach

We invented inspirational Ten3 Business e-Coach in 2001 and, by now, have won customers in over 130 countries. Though we understand our target market well enough, we keep launching every new mini-course as a prototype to test the market. We start with developing and releasing a free micro-course  to analyze the market feedback. We experiment with everything: content, style, title, differentiation, creative marketing approaches. Having discovered the optimum combination of ingredients of success, we create and launch a full-scale show... More

A Method for Rapid Experimentation

Adapted from: Changing Strategic Direction, Peter Skat-Rørdam

The virtuous circle. Experimentation should be based on a common sense: taking the first step; learning from feedback; taking corrective action; taking the next step; and so on.

The starting point. The starting point for experimentation is to plan the first actionable step

Develop an initial action plan. The process could begin with a brainstorming session, listing potential experimental activities. For example, the team could write a short paper outlining the results of an opportunity-visualization exercise, any proposed initial action, and the resources required. The purpose in all this is to gain experience necessary to support the validity of the opportunity."... More

Prototyping

"Quick prototyping is about acting before you've got the answers, about taking chances, stumbling a little, but then making it right. Living, moving prototypes can help shape your ideas. When you're creating something new to the world, you can't look over your shoulder to see what your competitors are doing; you have to find another source of inspiration," says Tom Kelly1 from IDEO... More

Apply the 80/20 Rule

The 80/20 Principle states that 80% of your results come from 20% of your efforts and activities and that the progress means moving resources from low-value to high-value uses. Look through your list of opportunities and circle the 20% that will yield 80% of the results you are looking for... More

 

 

 

References:

  1. Changing Strategic Direction, Peter Skat-Rordam

  2. The Art of Innovation, Tom Kelley

  3. Opportunity Recognition: the Core of Entrepreneurship, D.Muzyka, J.Timmons, H.Stevenson., W.Bygrave

  4. Making the Most of Your Startup's Beta Testing Process, Audrey Watters

  5. 3 Strategies of Market Leaders, Vadim Kotelnikov

  6. Entrepreneurial Leadership, Vadim Kotelnikov

  7. The Jazz of Innovation, Vadim Kotelnikov

Alpha Testing and Beta Testing in Innovation Management

Beta-Testing a New Product and Market Learning

A Method for Rapid Experimentation

New Market Learning Methods

Business Innovation

Opportunity-driven Business Development

Discovering New Opportunities

Venture Management

Managing Innovation vs. Managing Operations

Venture Management vs. Corporate Management

Discovery

Experimentation

Learning SWOT Questions

Idea Management

Techniques for Fast Idea Evaluation and Decision Making

Rapid Prototyping

Innovation Management

Managing Radical Projects