Vadim Kotelnikov advice quotes

Jump in! You cannot really discover what the opportunity  brings to you until you jump in!

Vadim Kotelnikov



The Key to Business Success

Rapid experimentation, learning from feedback, and making necessary adjustments is the key to business success. You must overcome procrastination and start moving. There's always too much to do and too little time... too many opportunities and possibilities with too few resources.

Don't wait for the "right time" to come. The right time is NOW!

Don't wait until your product or service is perfect. Nothing is perfect, everything can and should be improved. The best way to discover improvement  opportunities is to experiment rapidly with what you have. Obtain market feedback and readjust along the way.


Learning SWOT Questions, emfographics, emotional infographics, Денис Котельников, Dennis Kotelnikov




 Adapted from: Changing Strategic Direction, Peter Skat-RÝrdam


Rapid Experimentation vs. Rapid Implementation

Rapid implementation indicates projects in which it is known where to go and how to get there

Rapid experimentation refers to the innovative projects in which the vision of where to go can be blurry, as can "how to get there".



Four Success Factors Relating to Experimentation

❶  A proven, integrated management team

❷  Experience in start-up management and industry  >>>

❸  Ability to maintain focus on key success factors

❹  Appropriate general management and employee incentives

A Method for Rapid Experimentation

The virtuous circle. Experimentation should be based on a common sense: taking the first step; learning from feedback; taking corrective action; taking the next step; and so on.

The starting point. The starting point for experimentation is to plan the first actionable step

Develop an initial action plan. The intellectual teamwork process could begin with a brainstorming session, integration of ideas and listing potential experimental activities. For example, the team could write a short paper outlining the results of an opportunity- visualization exercise,  any proposed initial action, and the resources required... More





"Quick prototyping is about acting before you've got the answers, about taking chances, stumbling a little, but then making it right. Living, moving prototypes can help shape your ideas. When you're creating something new to the world, you can't look over your shoulder to see what your competitors are doing; you have to find another source of inspiration," says Tom Kelly from IDEO... More



Smart & Fast Decision Maker: Apply the 80/20 Rule

80/20 Principle states that 80% of your results come from 20% of your efforts and activities and that the progress means moving resources from low-value to high-value uses. Look through your list of opportunities and circle the 20% that will yield 80% of the results you are looking for... More



Case Studies Coaching by Example:  Business e-Coach

We invented inspirational Business e-Coach Business e-Coach in 2001 and, by now, have won customers in over 130 countries. Though we understand our target market well enough, we keep launching every new mini-course as a prototype to test the market. We start with developing and releasing a free micro-course  to analyze the market feedback. We experiment with everything: content, style, title, differentiation, creative marketing approaches. Having discovered the optimum combination of ingredients of success, we create and launch a full-scale show... More



"Change starts when someone sees the next step." ~ William Drayton


Napoleon advice

Let's jump into the fray,
and then figure out what to do next.


Estee Lauder advice

Donít be afraid of

the trial-and-error approach.

Estee Lauder