Technology &
Production Risk
Violations of
intellectual property rights (IPR)
Emphasis on further research rather than
→
business development |
Protection of your IPR ‒
turning
your inventions into profit-making assets
Development of the intellectual property management (IPM)
system
Development of your
personal and business skills |
Master the
10 easy steps to turning your ideas / inventions into cash
Protect your
IPR,
develop
IP strategies and take necessary
disciplinary steps for your IPR protection
Establish a
technology
intelligence system
Search for patent information to identify alternative technologies and
avoid possible infringement problems
Map your territory
Identify bottlenecks and pitfalls
Prepare
functional and design product
specifications
Learn from
success stories of other entrepreneurs |
Marketability &
Competing Risk
Overoptimistic estimates of market penetration
and shares
Product design can not be tailored to the needs
of real users until thorough market research has been done
Low market acceptance
Customer's resistance to change
Making
classic marketing mistakes first-time entrepreneurs usually make |
Understanding the market needs, discontinuities, and opportunities
Clear and realistic picture of the "package"
–
functional product specifications
Preparation of the
marketing and selling
strategy
Getting above the competitors
→
Virtuoso Marketing
→
Social Media Marketing: 10 Tips
→
Focus on
Emotional Drivers
→
Empathetic
Marketing
→
Buzz Marketing
→
Sell
Benefits
→
Selling Is
Problem Solving
→
Synergistic Selling: 3 Arts
|
Be a great
Venture Marketer
Study
best new product development practices and develop your
critical milestone
program
Know
your customer, their
needs and
what makes people buy; make
customer
assessment
Conduct market research, but don't rely on
traditional market research only ‒ it can tell you what exists, not what
should be or could be
Identify your
differentiation
and
positioning strategy
Develop a
prototype and
beta-test /
test market your product or service;
identify the price at what you could sell it
Define the shape of the product to develop and
its features needed to deliver benefit
Create a winning
→
customer value proposition
Finalize or
create your market niche, develop
marketing strategy,
and prepare a
marketing plan
Create remarkable
brand attributes
Conduct market oriented R&D, make a
sales
forecast
Be a great
venture marketer ‒
market your venture
to prospective partners, investors and clients
Know how to
market and sell a radically innovative product
Consider
growth and marketing hacks for startups
Develop your
competitive strategy;
→
benefit from your competitors;
→
surprise to win |