Modern SMEs:

Creating Customer Value

Superior Customer Value Creation by Small Businesses

Solve Niche Problems with Customized Solutions




"If you own a small business, it's essential that you offer customized, non-commodity solutions that meet your clients' specific niche needs. Niche needs are challenges faced by customers that are not readily solved in the open market. Your ability to solve niche needs is what will differentiate your company competitively while allowing you to better service and support customers. The ability to customize solutions also insulates your company from competition and allows you to charge premium prices for your products and services," advises Dave Wendt, CEO, Outmind Industrial Media.

Customer Success 360

Large corporations keep trying to design business processes that will give them the customer-service advantages they once held as small businesses. They forget that satisfying customer needs and continuous value innovation is the only path to business success and  sustainable growth.

Innovation Is Love

This creates opportunities for new, smaller companies to emulate and improve upon what made their bigger competitors successful in the first place and steal their customers.

Selling Is Problem Solving

Problem Solving Strategies: 4 Levels

Synergistic Selling: 3 Components

So sell your small business strengths. Make sure your clients are aware of the advantages your small business offers.

How Do You Create Customer Value?

10 Lessons from Konosuke Matsushita

Achieving Deep Customer Focus

Customer Value Proposition

Make Doing Business with You Easy

Customer's Perception of Quality

Best Practices: Customer Value Creation




Value Innovation

Customer-driven Innovation

Add More Value for Your Customer

Listening To Your Customers    Tips

Customer Feedback

Customer Intimacy


Modern SMEs

ICT for SMEs

Customer-focused Website

Lean Manufacturing by SMEs

IPR Guide for SMEs