❶ Being "the
Fastest and the Mostest" – the "greatest
gamble", aiming from the beginning at
❷ "Hitting Them Where They
Ain't" – either by "creative imitation"; or
Japanese concept that enables
to catapult themselves into a
leadership position against
entrenched, established companies.
Surprise To Win:
❸ Finding and occupying a
specialized "ecological niche" – obtaining a
practical monopoly in a small area.
vs. Red Ocean Strategy
❹ Changing the economic
characteristics of the
product, a market, or an industry
– by creating utility, or
adaptation to the
customer's social and economic reality, or delivering what
value to the customer .