Vadim Kotelnikov    

The Power and Beauty of Simplicity Case Studies

Achieving More with Less What Is It and How It Works


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"The Elevator Speech" on the Power of Simplicity

By Bill Jensen

  • Confusion is costing you a lot more than you think. It is work complexity, and it's an abuse of people's time.

  • Most people are extraordinary. They want to do the right things, to do their best, and make a difference.

  • If you want more people to make more of a difference, you'll have to find new ways for them to create their own clarity.


5 Simple Rules of Happiness

Live a simple life and enjoy what you have... More

Main Benefits of Getting Simple in Business

GE Leadership Effectiveness Survey (LES)

Hates / avoids / eliminates "bureaucracy" and strives for brevity, simplicity, clarity... More

Google's 9 Notions of Innovation

Provide something simple to use and easy to love. The money will follow... More

Eight Attributes of Corporate Success

By Peters and Waterman

Simple form, lean staff... More

Fast Company

Simplicity: Lessons from Leading Companies

Fast Evaluation of Ideas and Decision Making

Fast Thinking    Sustaining Speed



Why Simplicity Works

Simplicity helps people work smarter. As Bill Jensen, the author of Simplicity The New Competitive Advantage in a World of More, Better, Faster puts it, "Simplicity works because it is based on human nature and common sense."

3Ss of Winning in Business

Narrowing the Options

In today's era of over-communication, the avalanche of news about the rapid changes of modern life and management issues is turning people off. "The universal problem seems to be how hard people have to work just to figure out what to do. Task work has been streamlined, but knowledge work has become more cluttered and confusing. Making the right choices fast, while everything is changing is now the toughest part of getting our work done." writes Bill Jensen.

Most management training teach you to deal with every variable, seek out every option, and analyze every angle. "Unfortunately, when you start spinning out all kinds of different solutions, you're on the road to chaos. You end up with contradictory ideas and people running in different directions. Simplicity requires that you narrow the options and return to a single path," says Jack Trout.  >>>

The Growing Avoidance of Complexity

The psychologist Dr. Carol Moog states that in our culture, there's is a "paranoia of omission". There's a sense that you have to cover all your options because you could be attacked at any moment. You can't miss anything or it could be fatal to your carrer.

This leads to maddening complexity. The best way to deal with these natural fears is to focus on the right problem. That's the power of simplicity.

Besides, people don't want to spent too much time on thinking. By simplifying a complex issue, you are making it easier for people make a decision faster, without too much thought.

Learning Power

In learning, we want things fast, but we don't have time to study. "The world is changing so rapidly that by the time we learn something, it has often changed in some way, shape or form... We want satisfaction, proof that even though life is moving quickly, we are gaining on it and we are making a difference."5 Simple ideas from people who have done simple things and achieved great results make this high-speed race more manageable. They enable you to get started in small, immediate ways that make a difference, confident that you will make progress if you take the initiative to act.

Apply 80/20 Rule to Your Business

"Because business is wasteful, and because complexity and waste feed on each other, a simple business will always be better than a complex business". To succeed in managing change and transforming your business by applying the 80/20 Principle you need to demonstrate that simple is beautiful and why. Unless you understand this, you will never be willing to give up underperforming 80% of your current business and overheads. "The way to create something great is to create something simple... Progress requires simplicity; and simplicity requires ruthlessness," writes Richard Koch.6... More

Case Studies Google

On the Web, simplicity is a necessary condition for survival. If your website is difficult to use, people leave. Keep your website simple and visitors will use it. Rapid growth of Google due to popularity of its ultra-simple interface is a prime example.  >>> 

Case Studies Colin Powell's 18 Leadership Principles

Great leaders are almost always great simplifiers, who can cut through argument, debate and doubt, to offer a solution everybody can understand. The result? Clarity of purpose, credibility of leadership, and integrity of organization... More

16 Ways to Avoid the Hassle of Commercializing University Technology

By: Terry Collison

If you have a technology policy and a procedure, make sure nobody in the university community actually understands what it is. Complexity is good... More



Russian proverbs

Everything genius is simple.

Russian proverb


Confucius advice

The firm, the enduring, the simple, and the modest are near to virtue.





Albert Einstein quotes

When the solution is simple,

God is answering.

Albert Einstein

Warren Buffett advice quotes

Business schools reward complex behavior more than simple behavior, but simple behavior is more effective.

Warren Buffet


Steve Jobs advice quotes

You have to work hard to get your thinking clean to make it simple. Once you get there, you can move mountains.

Steve Jobs


Henry Ford advice

The smarter the engineer the more likely he is to say that something cannot be done.

Henry Ford

Ford Moror

Vadim Kotelnikov advice quotes

Innovation is, actually, a very simple phenomenon. Innovation is about love ‒ love what you do and love your customers.

Vadim Kotelnikov

Jack Welch advice business quotes

You can't believe how much people fear being simple... Clear tough-minded people are the most simple.  >>>

Jack Welch


Lao Tzu advice quotes teachings

I have just three things to teach: simplicity, patience, compassion. These three are your greatest treasures.

Lao Tzu



  1. Simplicity The New Competitive Advantage in a World of More, Better, Faster, Bill Jensen

  2. "The Power of Simplicity", Jack Trout with Steve Rivkin

  3. "Jack Welch, speech, The Bay Area Council, San Francisco, California, September 6

  4. "Direct from Dell", Michael Dell with Catherine Fredman

  5. Foreword to "1001 Ways to Energize Employees", Jack Stack

  6. "The 80/20 Principle", Richard Koch

  7. Roads to Success, Heller Robert