IT-powered Value Chain:

New Business Models

Internet Business Models

New and Emerging Internet-powered Business and Revenue Models

 

Vadim Kotelnikov personal logo Vadim Kotelnikov

Inventor of Business e-Coach  ‒ a Drop that grew larger than the ocean

 

 

Internet Business Models, Online Revenue Models

 

 

 

How To Build a Winner Website

Top 10 Tips

  • High value for visitors: capture their attention, exceed their expectations, leave a positive impact in their mind and turn them into repeat visitors... More

Online Customer Engagement

Top 10 Tips

  • Believe in and understand the power of employee advocacy and the social media networks today people trust more opinion leaders, than brands. Allow and help your employees become positive and effective brand advocates... More

Virtual Integration

Action Areas

  • Use Internet to transform the processes that link you with your customers, suppliers and other alliances and work intimately with them to reduce distinctions from them... More

Succeeding Online

IT-Entrepreneur    Interorneur    Solo Interpreneur    ICT for SMEs

Create Greater Value Online

Create Greater Developmental Value Online

Online Marketing Strategies

 

Best Practices and Success Stories

Succeeding Online

A Drop that Grew Larger than the Ocean

Market Segmentation by Business e-Coach

Fun4Biz    Advertising Slogans

CVCI e-Marketing Strategy    SEO    SMM

Amazon.com    Charles Schwab    OneShift

Internet-powered Business and Revenue Models

In the most basic sense, a business model is the method of doing business by which a company can sustain itself that is, generate revenue.

Modern IT-powered Value Chain

The web changes traditional business models. Internet business models continue to evolve. A firm may combine several different models as part of its overall Internet business strategy. New interesting variations keep emerging.

IT Leader: New Roles of a CIO

Below are different business and revenue models which can be implemented on the Internet.

  • Selling Your Products / Services. Providing a value-added and
    differentiated product or service is one of the most traditional and successful revenue models.

  • Content marketing involves creating and posting free valuable content on various web sites online, while increasing exposure and awareness for your business, creating gratitude, building trust, and, ultimately, winning customers... More

  • Social Media Marketing (SMM) refers to the process of brand marketing and gaining website traffic or attention through social media sites. >>>

  Social Media Marketing: 10 Tips

  • Premium Subscriptions. Charging a subscription fee for delivery provides a predictable income. It can take the form of a premium members only community,  a premium email list, website with access to content, tutorials, support, and more.

  • Freemium is a pricing strategy by which a product or service (typically a digital offering such as software, media, games or web services) is provided free of charge, but money (premium) is charged for advanced features, functionality, or virtual goods.

  • Affiliate Marketing. Affiliate marketing is selling the products or services of another company and taking a commission on the sale... More

  • Contextual Advertising. The ads are served through a third party and are matched based on the content of your website or web page in which the advertisement appears. This revenue model requires little work. Your just add and modify a code of an existing web page. A third party will do all of the selling, billing and fulfillment for you... More

  • Direct Advertising. This is the most traditional method which involves selling ad space directly to businesses on a monthly, impression based, or other direct agreement.

Many of these popular models can be combined or varied. Experiment  with all or some of them to develop your own unique winning combination... More

 

 

Benefit from Your Competitors

Study your competitors from their website through their sales process, including their past and ongoing marketing strategies, customer engagement, e-commerce, and customer retention practices so you know what works in your target market.