The shared values are the roots of
the tree of your business success.
All people −
members, and employees, especially
− are looking for a values fit in order to give their best to the
organization. They need to know
what the organization is about, what it stands for, and if its
values are in harmony with their own ones.
Shared values is an organization's code of
behavior that defines what is and isn't acceptable and simplifies
The only thing that works is
management by values. Find people who are competent and really
but more importantly, people who care exactly about the same things
you care about.
Create Shared Purpose and Values
① Define clearly the
of your organization and reinforce them by keeping communicating
a clear view on the long-range direction to your people;
② Engage your partners / employees in creating a list of
shared values that define what your organization stands for;
③ Work out a unique shared language
Example), including, if appropriate,
body language (
Example) and a corporate song
Example), that reflect your shared values.
④ Document corporate histories, write stories,
create videos, and organize events that
guiding principles and shared values.
creative development events (
orientation programs, and performance shows (
that emphasize your shared values