Inspiring Culture: 5 Elements

Put Values First




By: Emmet C. Murphy and Mark A. Murphy, the authors of Leading on the Edge off Chaos


Need for Clearly Defined Shared Values

  • Most employees, especially knowledge workers, need to know who you are and what you are and what you're about. Your talented people are looking for a "values fit" with their employers. Without it, they won't give you their best and will ultimately leave.

  • Values define what is and isn't acceptable they become your organization's code of behavior. And making decisions without a  code of behavior, especially in volatile times, is much more difficult and risky.

Success Stories Best Business Practices Best Practices

GE Values 

Techniques to Create a Shared Purpose

  • Engage employees in creating a list of values that define what your organization stands for

  • Define and reinforce your mission through some type of document or other formal language

  • Organize orientation and training programs that emphasize corporate values

  • Use both structured and unstructured opportunities to socialize with colleagues and supervisors

  • Organize "storytelling events" and document corporate histories that dramatize guiding values

  • Work out a unique, shared corporate language that reflects value.


SYNERGISTIC ORGANIZATION (Ten3 Mini-course) - How To Build a Modern Winning Organization