Winning Organization

Values Mantra



Why and How To Create Shared Values  Case Studies


By: Emmet C. Murphy and Mark A. Murphy, the authors of Leading on the Edge off Chaos



Put Values First

Inspiring Culture: 5 Elements  Download PowerPoint presentation, pdf e-book



Need for Clearly Defined Shared Values

  • Most employees, especially knowledge workers, need to know who you are and what you are and what you're about. Your talented people are looking for a "values fit" with their employers. Without it, they won't give you their best and will ultimately leave.

  • Values define what is and isn't acceptable they become your organization's code of behavior. And making decisions without a  code of behavior, especially in volatile times, is much more difficult and risky.

Case Studies Examples

Value Mantras  ●  GE Values 

Techniques to Create a Shared Purpose

  • Engage employees in creating a list of values that define what your organization stands for

  • Define and reinforce your mission through some type of document or other formal language

  • Organize orientation and training programs that emphasize corporate values

  • Use both structured and unstructured opportunities to socialize with colleagues and supervisors

  • Organize "storytelling events" and document corporate histories that dramatize guiding values

  • Work out a unique, shared corporate language that reflects value.