the legendary former CEO of
GE, believed that the
only way to lead is to talk about company's values, not numbers.
The Tree of Business Success
Welch said, "Numbers aren't the vision; numbers
are products. We always say that if you had three
measurements to live by, they'd be
customer satisfaction, and
cash flow. If you've got cash in the till at the end, the rest is all
going to work, because if you've got high customer satisfaction, you're
going to get a share.
If you've got high employee satisfaction, you're going to get productivity.
And if you've got cash, you know it's all working."
values take on greater importance than on a small, wallet-size card that
GE employees now carry with them. GE's values are so important to the
Jack Welch had them inscribed and distributed to all GE employees, at
every level of the company.
But before the cards were furnished to the
staff, GE had come to consensus on which core values it wanted to cultivate
in its employees. Many hours were spent at GE's Leadership Institute and
elsewhere deciding on exactly what those values should be. It became a badge
of honor not only to carry the card but also to uphold the values.
As Jack Welch notes: "There isn't a human being in GE that wouldn't have the
Values Guide with them. In their wallet, in their purse. It means everything
and we live it. And we remove people who don't have those values, even when
they post great results."...
25 Lessons from Jack Welch
Articulate Your Vision
Set Stretch Targets
3Ss of Winning in Business
5 Strategic Questions