→ IT Leader: New Roles of a CIO

Opportunities Presented by e-Business

• Business Innovation: developing flexible infrastructure enabling your organization to meet the challenges of ever-changing business models that including new → online business  and revenue models

• Better Knowledge Management: enhancing business intelligence and information management → capabilities

• Productivity: achieving overall efficiency → improvement; streamlining order fulfillment

• Leanness: creating a → leaner and cleaner → ICT-powered value chain, reducing supply,  production, → selling and delivery wastes

• Cost Reduction: reducing management, administrative, production, marketing and selling costs  >>>

• Fastness: increasing speed and quality of decision making and business operations

• More Effective Workforce: easier and more effective employee engagement, → empowerment, and → management

• Better Marketing: developing more effective and efficient ICT-powered marketing programs, including new forms of → virtuoso marketing such as content marketing, social media marketing (SMM), search engine marketing (SEM) and ad targeting.

• Customer Satisfaction: improving customer communication, customer feedback, customer engagement, customer service, customer retention and → value innovation... More

Creating → Higher Customer Value

Business processes must not only incorporate timely company information – for improved customer value creation, customer relationship management,
→ innovation, supply chain management, and beyond, they must also be kept up-to-date with fast-changing business needs. E-business facilitating these processes is the way most business soon will be transacted. Whether or not a company ever plans to sell products or services over the Web, its most important customer or supplier may one day insist upon using Web for all transactions.

Online Customer Engagement

Online customer engagement is a new trend. Customer-focused corporate website, discussion forums or blogs, for example, are spaces where people can communicate and socialize in ways that cannot be replicated by any offline interactive medium.

CRM Benefits

Over time, customer relationship management (CRM) system enables an organization to increase → teamwork , reduce workloads, and significantly improve effectiveness and performance... More

Right Approach To Automation

Make sure the business process are properly designed before integrating ICT into them. As Bill Gates, Founder of Microsoft, put it, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”... More