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IT Leader: New Roles of a CIO
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Opportunities Presented by e-Business
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Business Innovation: developing flexible
infrastructure enabling your organization to meet the challenges of
ever-changing business models
that including new
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online business and revenue models
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Better
Knowledge Management: enhancing
business intelligence and information management
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capabilities
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Productivity: achieving overall
efficiency
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improvement;
streamlining order
fulfillment
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Leanness: creating a
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leaner and
cleaner
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ICT-powered value chain, reducing
supply,
production,
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selling
and delivery
wastes
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Cost Reduction:
reducing management, administrative, production,
marketing and selling costs
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Fastness: increasing
speed and quality of
decision making and business operations
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More Effective
Workforce: easier and more
effective
employee engagement,
→
empowerment,
and
→
management
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Better Marketing: developing
more effective and
efficient
ICT-powered marketing programs, including new forms of
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virtuoso marketing
such as
content marketing, social media marketing (SMM),
search engine marketing (SEM)
and
ad targeting.
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Customer Satisfaction: improving
customer communication,
customer feedback,
customer engagement,
customer service,
customer retention and
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value innovation...
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Creating
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Higher Customer Value
Business processes must
not only incorporate timely company information for improved
customer value creation,
customer
relationship management,
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innovation,
supply chain management, and beyond, they must also be kept up-to-date with
fast-changing business needs. E-business facilitating these processes is the
way most business soon will be transacted. Whether or not a company ever
plans to
sell products or services over the Web, its most important customer or
supplier may one day insist upon using Web for all transactions.
Online Customer Engagement
Online
customer engagement is
a new trend.
Customer-focused corporate
website,
discussion forums or blogs, for example, are spaces where people
can communicate and socialize in ways that cannot be replicated by any offline
interactive medium.
CRM
Benefits
Over time,
customer relationship management (CRM)
system enables an organization to increase
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teamwork , reduce workloads, and significantly
improve effectiveness
and performance...
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Right Approach To Automation
Make sure the business
process are properly designed before integrating ICT into them. As
Bill Gates, Founder of Microsoft, put it, The first rule of any
technology used in a business is that automation applied to an
efficient operation will magnify the efficiency. The second is that
automation applied to an inefficient operation will magnify the
inefficiency....
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