The Tree of Business:

Strategies of Market Leaders

10 Rules for Building a Great Business

How To Unlock Your Corporate Capabilities and Become a Market Leader


Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation unlimited!




"A man to carry on a successful business must have imagination. He must see things as in a vision, a dream of the whole thing." Charles Schwab



Believe in your vision and your business; commit to it

If you and your people love what you do, you'll try to do it the best you possibly can.

Articulate Your Vision


Define shared values and let values rule

As Steve Jobs put it, "The only thing that works is management by values. Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about."


Build and synergize corporate capabilities

Corporate capabilities is the basis of your sustainable competitive advantage that will help your business achieve its vision. Focus on distinctive capabilities that cannot be copied by your competitors.

Smart Business Architect


Focus on and care about your customer

Create a customer-centric business model, stay close to your customers, listen to them and partner with them to create superior customer value.


Create a winning organization

Cultivate leaders. Create hot teams, inspire, energize, and empower employees. Create an adaptive organization. Build a growth culture. Search for synergies. Leverage diversity.


Reinvent your business continually

Work on your business. Set stretch goals. Search for new opportunities. Facilitate cross-pollination of ideas. Make brainstorming a religion.


Be the market leader introduce disruptive products

Surprise markets and competitors.  Encourage creativity and radical idea generation. Challenge assumptions, break rules. Insulate radical innovation projects from corporate bureaucracy. Allow experimentations. Give people freedom to fail and start again more intelligently.

2 Business Growth Strategies


Live speed

Build a fast company. Think fast. Make fast decisions. Simplify everything. Eliminate bureaucracy. Pursue opportunities faster than your competitors.


Institutionalize innovation

Establish culture supporting innovation, innovation processes and metrics. Create cross-functional teams driving innovation, provide strategic alignment and necessary resources.

The Jazz of Innovation: 11 Practice Tips 


Make business fun

Business today is about passion, fun, and winning. Don't take yourself and your business too seriously. Get less formal. Make fun part of your culture. Establish creative chaos environment. Celebrate success.



SMART Business Architect (Ten3 Mini-course)



6Ws of Corporate Growth

Creating Sustainable Value

Sustainable Profit Growth

8 Best Practices of Successful Companies

Healthy Company

Business Innovation

Blue Ocean Strategies

Business Growth Strategies: Select the Right Focus

Creative Marketing

Corporate Leader

Business Architect

Sam Walton's 10 Rules for Building a Great Business

Steve Jobs' 12 Rules of Success

Narayana Murthy's 5 Keys To Building a Great Company