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Broader knowledge, better
ideas.
Cross-functional excellence
is a tremendous source of inspiration and a booster of
entrepreneurial creativity. It helps you
look wider, change hats, combine the unusual, and
create synergies. What's more, if you develop a
broad cross-functional expertise, no new idea is wasted.
It will immediately connect with the existing knowledge
and inspire you. As
Peter Drucker put it, "You can't do carpentry, you
know, if you only have a saw, or only a hammer, or you
never heard of a pair of pliers. It's when you put all
those tools into one kit that you invent."
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