Performance Management:


Coaching Organization

Unlocking the Full Potential of Your People, Your Organization and Yourself

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!

"One player practicing sportsmanship is far better than 50 preaching it." ~ Knute Rockne 

Industrial Enterprise versus Knowledge-based Enterprise Learning Organization Teaching Organization Coaching Organization Knowledge Management Tacit Knowledge Knowledge-based Enterprise Sustainable Growth Sustainable Value Creation Vadim Kotelnikov (personal website) Knowledge Management Coaching Organization

Coaching at Work: Main Objectives

  • to help players to grow, and to enhance their performance and learning ability

  • to increase the coach's effectiveness as a leader

Distinctive Advantages of a Coaching Organization

  • better development of people and utilization of their talents through unlocking their inner power and building their personal capabilities

  • better employee empowerment through developing them as self-leaders

  • better utilization of individual and collective tacit knowledge a key to competitive advantage of a knowledge enterprise through continued cross-coaching exchanges

  • better teamwork through better understanding among team members and deeper integration of their activities

Coaching Organization Leading Innovation Sustainable Growth Strategies Coaching Yourself Ten3 Business e-Coach Entrepreneur Team Building and Teamwork Innovation Customer Partnership Team Leaders Turn Your Customers to Teachers Coinnovate with Customers and Suppliers Suppliers Listen to Your Customers 360 Feedback Self-Leadership Team Culture Employees Synergistic Team Establishing a Coaching Organization: Key Areas and Benefits

e-Coaching versus e-Learning

Differences & Complementarity



Helps you learn a specific subject

Helps you identify and define your specific goals, and then organize yourself to attain these goals

Subject-oriented mentoring approach: focuses on the subject matter

Person-oriented  coaching approach: focuses on building your personal capabilities and skills

Helps you learn functions you've never done before

Helps you apply yourself personally in new ways

Passes knowledge to you

Helps you unlock your true potential and generate innovative ideas

Concentrates on the depth of knowledge; develops your functional excellence

Concentrates on the width of knowledge; develops your cross-functional excellence

Facilitates vertical in-depth thinking

Facilitates lateral creative thinking, develops capabilities for building new connections and looking for wider solutions

Curriculum-based; a journey with a fixed destination

A continuous journey; never-ending improvement process

Learning for the future; helps to develop knowledge reserves

Provides just-in-time (JIT) knowledge that can be applied immediately


Coaching vs Traditional Organization

Traditional Organization

Coaching Organization

Formal periodical training

Just-in-time 24/7 e-coaching and continuous face-to-face cross-coaching

Information management

Knowledge management: explicit knowledge, tacit knowledge, and idea management

Formalized reward system based on financial performance

Flexible reward system based on value created: uses IT-powered 360 evaluation and feedback, self-assessment tests, knowledge management metrics, evaluation of new ideas by experts at multiple levels, performance evaluation of the individual, the business unit, and the corporation as a whole

Management Canteen

Coaching Canteen, Ideation Canteen, Networking Canteen

Periodic top-down performance evaluation

Continuous IT-powered self-assessment, just-in-time expert assessment of new ideas, 360 evaluation and feedback

Key Benefits of Business e-Coaching

Five Strategies for Creating a Culture of Questioning

  1. Educate: Train people to ask effective open-ended searching questions; promote coaching by questioning... More

Coaching Organization Defined

The Coaching Organization creates an environment where the behaviors and practices involved in continuous learning, exchange of both explicit and tacit knowledge, reciprocal coaching and self-leadership development are actively encouraged and facilitated.

Balanced Organization: 5 Basic Elements

Performance Management (Water):

  • Coaching environment helps people unlock their true potential... More

Coaching Organization vs. Learning Organization


A Learning Organization focuses on knowledge management. A Coaching Organization goes beyond knowledge management. It is also less about WHAT is to be achieved, it's more about HOW to achieve it: how to unlock inner power creative, emotional, entrepreneurial of people within the organization and make them relentless innovators, self-leaders, and team-workers.

What is Coaching?

One of the "hot" areas of personal, professional, and business development is coaching. Coaching is all about helping others to identify and define their specific goals, and then organize themselves to attain these goals. Coaching deals with building an individual's personal skills, from setting the goals, to communication to management style to decision making and problem solving. Coaches draw upon a client's inner knowledge, resources and creativity to help him or her be more effective... More

Benefits of Coaching in the Workplace

Coaching brings more humanity into the workplace. "Effective coaching in the workplace delivers achievement, fulfillment and joy from which both the individual and organization benefit:"3

  1. Achievement means "the delivery extraordinary results, organizational and individual goals achieved, strategies, project and plans executed. It suggests effectiveness, creativity, and innovation. Effective coaching delivers achievement, which is sustainable. Because of the emphasis on learning and because the confidence of the player (the coachee) is enhanced ('I worked it out for myself!') the increase in performance is typically sustained for a longer period and will impact on areas that were not directly the subject of coaching."3

  2. Fulfillment includes learning and development. "To achieve the business result is one thing, to achieve it in a way in which a player learns and develops as part of the process has a greater value - to the player, the coach (the line-manager) and the organization, for it is the capacity to learn that ensures an organization's survival."3 Fulfillment also includes the notion that individuals through coaching begin to identify goals that are intrinsically rewarding. "With fulfillment comes an increase in motivation. That the coach respects the player, his ideas and opinions, that the player is doing his work in his own way, that he is pursuing his own goals and is responsible - all this makes for a player who is inspired and committed. In this way more of the energy, intelligence and imagination of each individual is brought to the service of the organization."3

  3. Joy: Enjoyment ensues when people are achieving their meaningful stretch goals and when learning and developing is part of the process.

These three components achievement, fulfillment, and joy are synergistically interlinked and the absence of any one will impact and erode the others. "Learning without achievement quickly exhausts one's energy. Achievement without learning soon becomes boring. The absence of joy erodes the human spirit."3

Coaching Culture

Coaching helps individuals (and, thus, organizations) cope with their many responsibilities and ultimately achieve success overall.

British organizational development experts David Clutterback and David Megginson researched the theory and reality of changing to a coaching culture. "We define a coaching culture as one in which the predominant style is managing and working together, and where a commitment to grow the organization is embedded in a parallel commitment to grow the people in the organization," they wrote. "Continuous development of people, through feedback, learning dialogue and individual experimentation, should drive every business process, from customer service to strategic planning."

Benefits of Executive Coaching

In a study by Olivero, Bane and Kopelman, one-on-one executive coaching increased productivity by 88% compared to the effects of conventional managerial training alone (22.4%)... More

Key Features of the Coaching Organization





  1. "The Challenge of Managing Knowledge", Laura Empson

  2. "The Knowledge-Creating Company", Ikujiro Nonaka and Hirotaka Takeuchi

  3. "Effective Coaching", Myles Downey

  4. "The Coaching Culture: The Importance of Continuous Development, " Leadership Guide Magazine

  5. "Effective Managers Need To Coach," Wendy Hearn