Winning Customers

Customers for Innovations

Risks Perceived by Customers

Know What Customer Concerns and Objections You May Have To Deal With

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Selling Is Problem Solving

Sell Benefits

Customer Care

Impactful Presenter

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Emotional Drivers

Customer Success 360 Download PowerPoint presentation, pdf e-book

Differentiation Strategies

Great Slogan

Customer Value Proposition

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Social Media Marketing: 10 Tips

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Overcoming objections is a key skill of a salesperson >>>

What these objections could be?

Ted Roselius in his article "Consumer Ranking of Risk Reduction Methods" suggests that consumers may perceive, both consciously and subconsciously, many different types of risks in buying and consuming a product:

  • Functional risk: The product does not perform up to expectations

  • Physical risk: The product poses a threat to the physical well-being or health of the user or others

  • Financial risk: The product is not worth the price paid

  • Social risk: The product results in embarrassment from others

  • Psychological risk: The product affects the mental well-being of the user

  • Time risk: The failure of the product results in an opportunity cost of finding another satisfactory product.

 

 

 

  Customer Value Creation: Yin-Yang Strategies Download PowerPoint presentation, pdf e-book

 

Create Customer Value: 10 Lessons from Konosuke Matsushita

 

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Knowing Customers

Top 10 Subconscious Values

Customer Needs    What Makes People Buy

Deep Motivators of Consumers

Marketing Strategies

Credibility Marketing    Creating Customers

Core Marketing Message (CMM)

Customer Value Proposition

Marketing To the Subconscious

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10 Key Skills of a Successful Salesperson

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Systems Selling

How To Sell Your Ideas To Decision Makers