Prepare to Win

A sample job description − job overview and responsibilities − is provided below.

The text and the right column contain links to relevant chapters of Business e-Coach that will help you to build the desired competencies.

 

 

 

   

Senior Associate Brand Manager

Job Description

 

 

 

 

This role is a marketer accountable for in-year business planning and marketing execution for one of our iconic brands in the US. This position leads key strategic initiatives for the brand, contributing to overall results delivery for the business.

The desired outcome is sustainable organic growth with a clear foundation of Customer insights, brand positioning and innovation and marketing plans that result in sales, profit, share and equity gain.

Key customers include sector and business unit management, product development, sales, supply chain, and marketing support teams.

This role reports into the Sr. Brand Manager and takes work direction from the Brand Manager.

 

Brand

Brand Attributes

Advantages of Strong Brands

Brand Management

Position Your Brand

Strategic Brand Management

Brand Appeal

Brand Ambassadors

Personal Brand

Example

 

 

   

Ideal Candidate / Accountabilities:

 

 

 

 

Skilled project manager with consistent track record of delivering against marketing project objectives, on time and on budget

Sets stretching goals for self, drives fact-based decisions, anticipates risks and self solves problems (conducting in-depth analysis to identify and solve problems)

Understands of business operations that make the business go, including consumption analysis and SKU management

Earns full trust from the leaders, peers, teams, and customers by always doing the right thing

Strong marketing execution skills including development of consumer-inspired marketing plans executed across traditional media, digital and retail channels.

Demonstrated experience in leveraging digital trends, tools and technology to resonate with consumers in digital channels.

Demonstrated ability transitioning facts into inspiring insights

Inspires and motivates the team (across functions) to achieve project goals with a general manager mindset

Generates commitment and raises performance among the cross functional team

Track record and mindset of improving own performance and performance of others with urgency

Strong understanding of customer activation skills across the Distribution, Pricing, Shelving, Merchandising and eCommerce levers.

Passionate about driving brand growth by better meeting consumer needs

Integrates the key marketing levers including Marketing, Innovation, Digital, Revenue Growth Management.

 

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Customer Experience Management

Plan

Customer Experience as a Love Story

 

Cross-functional Expertise

Strategic Project Management

 

 

 

 

Partner with Internal and External Stakeholders to ensure successful end-to-end design and implementation of all product & design initiatives, inclusive of supporting the development of measurement plans for all tests and ongoing projects.

 

Strategic Design Thinking

Product Design

Strategic Achievement

 

 

 

 

Support the Sr. Manager, Global Product Strategy as well as the Product Showcase team in executing initiatives generated from both Product Showcase vision and customer feedback as initiatives are tested.

 

User Experience

Test Market Your New Product

Product Testing Tips

 

 

 

Support implementation and communication planning to drive change management efforts to ensure successful roll-out of all initiatives; support Communication plan and Change Management strategy for all initiatives.

 

Change Management

6Ws

Learning SWOT Questions

 

 

 

Responsible for supporting leadership updates and executive level presentations to keep sponsors informed of progress, and for leading internal education sessions to keep sales operations aligned on all Product Showcase Initiatives.

 

Presentation Format

Manage Expectations

Marketing: Synergize Art and Science

 

 

 

Ability to design Product Roadmaps that define new product and service initiatives.

 

Innovation Strategies: Road-Mapping

 

 

 

Support accurate tracking and reporting of initiative milestones and spend against budget.

 

Measuring Performance

 

 

 

Project management principles, budgeting and reporting financial spend.

Strategic planning and decision making.

 

Business Systems Approach to Project Management

 

 

 

Ability to work with cross functional groups.

Strong relationship building skills.

Problem resolution and strong communication skills.

Ability to motivate, drive vision and provide leadership and strategic alignment.

 

People Skills

Leader 360

Building Trust

Solving People Problems

 

 

 

The ability to lead stakeholders through complex planning and implementation of initiatives

 

Business Communication

 

 

 

MBA / Masters Degree

Knowledge of other internal business groups

Project management experience

Operational experience

Experience leading teams and driving complex change

 

Creative Director Digital Experience Design

Customer Experience & Innovation Consulting

 

 

 

 

 

 

MBA makes you eligible.

MBS makes you desirable