Successful companies are those that focus their
efforts strategically. Strategy should be a
exercise, not a fit exercise.
To meet and exceed
customer satisfaction, the
business team needs to follow an overall organizational strategy. A
adds value for the targeted customers over the long run
by consistently meeting
better than the competition does.
Strategy is the way in which a company orients
towards the market in which it operates and
towards the other
companies in the marketplace against which it competes. It is a plan an
organization formulates to
sustainable advantage over the
The central strategic issue: why different companies, facing
the same environment, perform differently.
Strategy answers the following questions:
is an agreed-on guide to action that should lead business to
success in the
3 Strategies of
is the major task for the
CEO, but it is the task of middle managers and
project managers to
carry this strategy out and turn it into results.
Approach to Project Management