❶ Develops and implements strategies aimed at creation of OUTSTANDING customer value and at achieving market leaderships

Surprise to Win

Achieve much more with INNOBALL

❷ Is infused with passion for customers, very close to customers and responsive to their needs and wants; builds loving customer relationships.

Customer Success 360

Customer-driven Innovation

❸ Devotes substantial resources to innovation; approaches innovation is a systemic way; provide strategic alignment and builds synergies across functions.

Innovation Success 360

Innovation is Love

❹ Seeks leadership image with superior offerings. Differentiates itself from competitors creatively and skillfully; develops strong and appealing brand.

Brand Attributes

Competitive Differentiation

❺ Creates its own market niche or targets expanding, or otherwise attractive, market segments.

What Investors Are Looking For

Investor Pitch

❻ Creates radical innovations proactively; plays entrepreneurial simulation games, such as
INNOBALL, to strengthen its innovation team and business case.

Radical Project Management (RPM)

Jazz of Innovation

❼ Competes on value, not price; creates sustainable competitive advantage to grow rapidly and survive against its competition over a long period of time.

Business Success 360

Competitive Innovation

❽ Aims for rapid growth revenues in near term; offers above-average profitability in prospect in terms of return on capital invested.

Business Success 360

7 Routes to High Profits

❾ Is properly financed with an effective mix of equity and debt; healthy cash flow with access to follow-on and contingency funds.

What Investors Are Looking For

Investor Pitch

❿ Well led and managed with high-grade staff and good people-management.

Business Success 360

Breakthrough Business Success

 Behind every characteristic there should be an explicit strategy designed to reduce the likelihood of failure
and  to increase the chances of success.