6Ws of Customer Value Management



Endless customer value management (CVM) journey starts with passion for customers and a burning desire to do something amazingly great for them.




Vadim Kotelnikov advice quotes

For some, customer is the king. For others, customer is the god. To me, customer is a beloved friend I strive to make happier.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon


Customer Value Management e-Coaching vs. e-Learning Passionate Value Creation Customer Experience Management Vadim Kotelnikov White Marketing Customer Value Management  

Love-driven customer value management creates happier and more loyal customers.

Many of them become your brand ambassadors who inspire their friends to explore your value propositions.







Passionate Value Creation

Love for customers is the springhead of the cascade of innovations and the river of revenues. It is fundamental for creating great products and value propositions that customers would love. If you love your customers, you’ll keep creating increasingly higher and innovative value for your dear ones joyfully and relentlessly.


Customer Value Creation

Love Your Customers

Innovation is Love

Customer-driven Innovation





White Marketing

White marketing is about a love-driven appeal to noble desires of prospective customers. Marketing strategies based on good understanding of customer needs and core emotional drivers of consumers lead both to a better connection between the customer and your company, and to deeper and longer-term satisfaction for everyone involved.


Virtuoso Marketing

Be a Helper

Empathetic Marketing

Sell by Serving

Sell Benefits





Customer Experience Management (CXM)

Build a delightful customer experience journey by leveraging design thinking, a breadth of experience in customer insight, market insight, competitive strategies, value innovation, technology, and a holistic approach to customer relationship management into actionable strategy and execution.


Customer Experience

Sample Job Description

User Experience














Vadim Kotelnikov advice quotes

Coaching by Example

Vadim Kotelnikov personal brand logo




Vadim Kotelnikov advice quotes

Love breeds love. Love users of the product you create, and they will love you back.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon



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