Ten3 Smart Mini-course


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Knowing: Why – What – Where – When – Who – How

Vadim Kotelnikov, author of Ten3 Mini-Course 6Ws of CORPORATE GROWTH

Βy: Vadim Kotelnikov

Founder, Ten3 Business e-Coach

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6Ws of CORPORATE GROWTH (Ten3 Mini-course)

150 PowerPoint slides


150 half-page Executive Summaries


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1. Know WHY: Vision, Values, Capabilities

6Ws of Business Success: An Introduction

The Tree of Business  See the slide

10 Rules for Building a Sustainable Growth Business

Lessons from Jack Welch: Articulate Your Vision

Corporate Vision  See the slide

Strategic Intent

Launching a Crusade

Shared Values

Lessons from Jack Welch: Put Values First  See the slide

Best Practices: GE Values Guide

Best Practices: HP Values

Sustainable Competitive Advantage: Five Criteria

Strategic Management: Resource-based View

Corporate Capabilities

2. Know WHAT: Sustainable Value Creation

Rapidly Changing Global Scenario  See the slide

Fundamental Management Changes Engendered by Internet

High-Growth Business Development: 4 Stages

Balanced Business System  See the slide

Balancing Dynamic Organizational Dichotomies

The Tao of Business Success  See the slide

Generic Components of a Healthy Company

Best Practices: Sam Walton's 10 Rules

Sustainable Competitive Advantage: Resource-based View

Sustainable Competitive Advantage: Synergy of Capabilities  See the slide

Business BLISS: Balance – Leadership – Innovation – Synergy – Speed

Success Story: Creating the World's Most Competitive Enterprise

Best Practices: 25 Lessons from Jack Welch

Lessons from Jack Welch: Simplify

Organizational Fitness Profile (OFP)

7Ss - a Framework for Analyzing and Improving Organizations

Business Innovation: Four Strategies

The Tao of Customer Value Creation  See the slide

Creating Sustainable Profit Growth: 9 Questions to Answer

9 Basic Sources of Growth

Innovation Strategies for Top-line and Bottom Line Growth

Sustainable Growth Strategies

Lessons from Jack Welch: Constantly Focus on Innovation

Innovation – the Key to Success and Survival
Systemic Innovation: 7 Areas
 See the slide

Best Practices: Characteristics of Most Successful Companies

Innovation System

Strategies for Building a Growth Culture

Best Practices: Building a Flexible Culture at Dell Computers

Performance Management: Balanced Scorecard

Business Architect  See the slide

3. Know WHERE: Business Strategies

Three Hierarchical Levels of Strategy

Strategic Leadership

Results-based Leadership

Strategy Pyramid vs. Strategy Stretch  See the slide

Choosing Between Strategy and Opportunity Approach

Lessons from Jack Welch: Stretch


Three Generic Business Strategies

Four Types of Marketing Warfare

Differentiation Strategy: 3 Parts

Strategy Programming vs. Strategy Innovation

SWOT Analysis

Strategic Achievement: Thinking × Action × Learning

Strategic Thinking

Dynamic Planning

Milestone-based Thinking

Product Innovation: Types of New Products

Strategic Road-mapping

4. Know WHEN: Change Management

Lessons from Jack Welch: Face Reality

Volatility Leadership: 10 Best Practices

Discovering Opportunities

Searching for Opportunities

Entrepreneurial Leaders: Specific Attributes

Failure as a Stepping Stone to Success

Lessons from Jack Welch: See Change as an Opportunity

The Tao of Change Management  See the slide

6Ws of Change Management

Change Management: 6 Steps

Leading Change: 8 Stages

5. Know WHO: Leaders, Teams, Partners

Effective Leader: Attributes × Results

Shift from Management to Leadership

Lessons from Jack Welch: Lead

The Tao of Management by Leadership

Managing Knowledge Workers

Leadership Attributes  See the slide

Best Practices: Welch’s 4Es of Leadership

Creative Leadership

Entrepreneurial Leadership: 10 Key Role Actions

Lessons from Jack Welch: Cultivate Leaders

Employee Performance Management: Holistic Approach

New Company-Employee Partnership

Lessons from Jack Welch: Involve Everyone

The Tao of Employee Empowerment  See the slide

Lessons from Jack Welch: Instill Confidence

Building Trust

Employee Satisfaction

Employee Motivation

Inspiring People  See the slide

Lessons from Jack Welch: Energize Others

Team Building: a Dream Team

Tean3 Opinion Poll: The Five Keys To Team Success

Creating Cross-functional Teams

Innovation-friendly Organization: 6 Components

Engaging Cross-functional Innovation Teams

Leading Systemic Innovation

Creating a Relentless Growth Attitude

Lessons from Jack Welch: Create a Learning Culture

Best Practices: 4 Strategies for Raising Corporate IQ at Microsoft

The Wheel of Knowledge Management

Facilitating Cross-pollination of Ideas

Effective Coaching: Definition and the Keys to Success

Coaching in the Workplace: Key Benefits

Three Manager's Skill Sets: Manager – Leader – Coach

The Tao of Leveraging Diversity

The Fun Factor

Lessons from Jack Welch: Make Business Fun

Service-Profit Chain

Strategic Alliances

6. Know HOW: Business Model

Best Practices: Characteristics of the Most Successful Companies

Business Model: Connecting Internal Inputs to Economic Outputs

Business Model: 1+6 Components  See the slide

10 Forces Behind New Business Models

Success Story: New Business Model of Dell Corporation

Competitive Strategies  See the slide

Customer Value Proposition

The Tao of Value Innovation  See the slide

Synergistic Marketing and Selling  See the slide

The Top 10 Laws of Marketing

Brand Equity

Customer Intimacy

Customer Partnership

Extended Enterprise

Core Competencies

Business Process: Definition and Characteristics

Process Management: Shift from Functional to Cross-functional Model

Eight Essential Principles of EBPM

Value Chain Management

Best Practices: Canon Production System (CPS)

80/20 Principle

Lessons from Jack Welch: Live Quality

Quality Management: 8 Rules

Aligning IT and Business

Innovation vs. Operations Management

Best Practices: Innovation Process Attributes in Silicon Valley

Innovation Process: Two Models

The Jazz of Innovation  See the slide

The Jazz of Innovation: 11 Practice Tips  See the slide

Leading Innovation: Tips for Making the Vision a Reality

Lessons from Jack Welch: Live Speed

Fast Company

Best Practices: Charles Schwab's Corporate Guiding Principles

Lessons from Jack Welch: Get Rid of Bureaucracy

Fast Company: Owning Your Competitive Advantage

Cross-functional Excellence

 Sample Ten3 SMART Lessons (Slide + Executive Summary)


“I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who.” – Rudyard Kipling

Know Why

Start a business when you have a passion for something and want to create something that you can be proud of. Inspire your people with a clear vision. Define shared values and let values rule. Build your distinctive corporate capabilities to achieve competitive advantage.

Know What

Finding the right balance in your business will help you refine your goals and hasten you towards them. Organizations prosper by achieving strategy through balancing the four major factors or perspectives: Financial; Customer; Process; and Growth.

Know Where

Remember the old joke about the car mechanic who’s called in after every other mechanic failed? He listens to the engine for a few minutes, then hauls off and gives it a big swift kick in a certain strategic spot. Lo and behold, the engine starts humming like a kitten. The mechanic turns around, gives the car owner his bill for $400 and the price breakdown: '$1 for my time, and $399 for knowing where to kick.’

Know When

Timing is everything. You have to know not only how to make a move, but when. “The value of actions lies in their timing,” said Lao Tzu. Customer value derives from timely delivery. Change is unavoidable, but if you can anticipate it and understand business cycles, you can ride with change instead of being run over.

Know Who

"In the end, all management can be reduced to three words: people, product, and profits. People come first," said Lee Iacocca  Your corporate vision is worthless, strategies powerless and shared values are corrupt without the right people to execute.

Know How

Manage processes, not people. Focus not on what they do, but on how they do it. Establish a synergistic enterprise-wide and an end-to-end (cross-departmental, and often, cross-company) coordination of work activities that create and deliver ultimate value to customers.

"Leadership is the art of getting someone else to do something you want done because he wants to do it." – Dwight D. Eisenhower

Leadership Defined

Leadership is the process of directing the behavior of others toward the accomplishment of some common objectives. It is influencing people to get things done – willingly! – to a standard and quality above their norm to achieve a shared stretch goal. As an element in social interaction, leadership is a complex activity involving a process of influence; actors who are both leaders and followers, and a range of possible outcomes – the achievement of goals, but also the commitment of individuals to such goals, the enhancement of group cohesion and the reinforcement of change of organizational culture.

What is Leadership? Three simple one-line answers by Paul Taffinder

  1. The easy answer: leadership is getting people to do things they have never thought of doing, do not believe are possible or that they do not want to do.

  2. The leadership in organizations answer: leadership is the action of committing employees to contribute their best to the purpose of the organization.

  3. The complex (and more accurate) answer: you only know leadership by its consequences – from the fact that individuals or a group of people start to behave in a particular way as result of the actions of someone else.

Effective Leadership as a Source of Competitive Business Advantage

Leadership is imperative for molding a group of people into a team, shaping them into a force that serves as a competitive business advantage. Leaders know how to make people function in a collaborative fashion, and how to motivate them to excel their performance. Leaders also know how to balance the individual team member's quest with the goal of producing synergy – an outcome that exceeds the sum of individual inputs. Leaders require that their team members forego the quest for personal best in concert with the team effort.
Super-leaders help each of their follower to develop into an effective self-leader by providing them with the behavioral and cognitive skills necessary to exercise self-leadership. Super-leaders establish values, model, encourage, reward, and in many other ways foster self-leadership in individuals, teams, and wider organizational cultures.








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150 Inspirational SMART & FAST Lessons

150 PowerPoint Slides + 150 half-page Executive Summaries

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